This Old Spice “I’m On An Internet” YouTube campaign generated 35 million video views and tens of thousands of comments, tweets, shares, etc, etc, in just seven days. Have you seen the Old Spice Channel for this?

Old Spice
Why was this such a brilliant idea?


What elements made it so viral? How can other companies glean a lesson from this? I’d love to hear your ‘take’ on this..