Old Spice – Laughing All The Way To The Shower!

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This Old Spice “I’m On An Internet” YouTube campaign generated 35 million video views and tens of thousands of comments, tweets, shares, etc, etc, in just seven days. Have you seen the Old Spice Channel for this?

Old Spice
Why was this such a brilliant idea?

 

What elements made it so viral? How can other companies glean a lesson from this? I’d love to hear your ‘take’ on this..

 

Strangely Beautiful

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A colleague of mine introduced me to this site some time back, and ever since then I have 2010-07-17_101103had trouble not visiting it just to be absorbed in their world.  The odd thing is, I’m not sure why.  I do love the overall style, the initial uncertainty, the sort of eerie feel of it all. 

Once you figure out that its the same site, just served up in 5 different styles or ‘moods’ depending on you an how you are feeling today… it’s sort of like I’m entering their world for a bit, and reviewing their web and print offerings are extremely unique, feeling old, weathered, and nostalgic, yet new, modern and fresh at the same time. It’s an experience I find myself returning to every few weeks for a jolt of inspiration.

Take a look for yourself.  I’m sure Pixel Peach Studio will have a unique effect for you.  I’d love to know your impression.

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How did you like the overall site feel?  What did you like the most?  Least?  Any others that you would recommend for their out-of-the-box creativity?